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 Since its launch in May, the project This Is Oz has attracted hundreds of people and images to its cause. And plenty more are in the pipeline.
Already on board with their own images and handwritten messages are Tasmanian Greens Senator Bob Brown (“Celebrate love in all its diversity”); Former High Court judge Michael Kirby (“Judge not”); television personality Ruby Rose (“What’s fear got to do with it?”); dancer Rhys Bobridge (“Do your dance for diversity”); and Federal Minister Tanya Plibersek (“Pride not prejudice”).
They are among the hundreds of people who are now part of the project. This Is Oz, launched in May is an online campaign celebrating diversity, challenging homophobia and promoting social inclusion. It now boasts over 300 images, over 7,000 hits, and participants from all over Australia, and as far afield as North America, Europe, South America and Asia. But the numbers don’t stop there. Like a ripple in the ocean, the figures are steadily climbing.
 “The response has been terrific,” said Stevie Clayton, CEO of ACON, the organisation spearheading the project. “We’ve had lots of high-profile people get on board and we really appreciate their support.”
But it’s not just leading lights and heavyweights, Clayton says, with This Is Oz attracting submissions from people from all walks of life. “The most inspirational part for me has been the submissions we've been receiving from all kinds of everyday people – mothers and fathers, students and teachers, individuals and groups – and all with really heartfelt and moving messages. That’s what we hoped This Is Oz was always going to be – an extraordinary reflection of ordinary people who want to make Australia a place where everyone belongs.”
The campaign was inspired by a US GLBT rights blog, Faces of Us. That project, which began in January this year, was established in response to another pressing equal rights issue: Proposition 8. “I realised how frustrated I was with the discussion on LGBT equality in the United States,” Faces of Us creator, Brendon Davies, tells GayTAS. “It seemed like everybody was talking about certain parts of the US but a huge portion was being left out. I wanted to create a project that allowed people in every corner of the US to express their desire for equality to their legislators, friends, family, and neighbours.”
 Davies says campaigns like Faces of Us and This is Oz are successful because they give individuals the ability to express their opinions in a creative way and put a human face on the problem. “Nothing is more effective than actually seeing the faces and names that go along with these issues.”
Clayton agrees, “As a form of political protest, it's much easier than marching in the street, will last longer and can be styled to produce a very specific look.”
So what is that look? That’s totally up to you. Anyone can upload images. Anyone can share their message. This Is Oz is open to everyone.
“At one level, we hope the campaign will help change the homophobic attitudes that are still prevalent in so many parts and hearts of Australia,” Clayton says. “At another level, we hope to use This Is Oz as a resource to help improve services and opportunities for GLBT Australians by lobbying all levels of government for fairer laws, policies and procedures.”
Such is the strength of the campaign that there are now talks of broadening the concept to include other minority groups such as people with disabilities and Indigenous peoples, Clayton says. “This was also one of our aims when we started developing This Is Oz – to create a place where everyone belongs, not only on land, but also online.”
 So what’s your message?
To get involved and upload your own message, go to www.thisisoz.com.au
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